Second retail event in Shop the Blocks series

ROCKFORD, Illinois – This Saturday marks the second installment of the 2018 Shop the Blocks summer season in downtown Rockford. Bike the Blocks is from 12 – 5 pm, Saturday, July 14, on State Street.

The River District Association is partnering with I Bike Rockford to close State Street from Wyman to 2nd Street and the 500 block of State Street, which runs from 2nd to 3rd St., so cyclists can bike in a closed off loop to traffic. There will also be a healthy living expo along the State Street course featuring food, cycling and health and wellness vendors.

“It’s an event for everyone,” said Ashley Sarver, I Bike Rockford President. “Whether you ride all the time or need to dust off your bike from 10 years ago, it’s a great opportunity to ride comfortably along one of our thriving shopping areas.”

Downtown retailers participating in Bike the Blocks have been provided specially made shopping bags from Rockford Art Deli to promote their specials. Those bags will be given to customers who come and shop on a Shop the Blocks Saturday on behalf of a generous donation from Illinois Bank & Trust.

“The business owners are seeing real results from our decision to move Shop the Blocks from Fridays to Saturdays this summer,” said Missy Minnaert, Executive Director of the River District Association. “One retailer saw a 40-percent jump in sales during June’s Rewind the Blocks compared to Friday night. It’s events like these that make the River District as great place for small businesses.”

Lime (formerly LimeBike) is offering NEW users three free rides Saturday with code: Limerockford. Cyclists can beat the heat at watering stations sponsored by Capital House Restaurant and District Bar & Grill. SwedishAmerican will have a bike rodeo for young riders to learn the rules of the road and test out their skills on a safety course. Rocktown Adventures, 313 N. Madison Street, will host a time trial mini-cyclocross on its property, located a short ride from State Street along the new bike lanes on N. Madison St. Pranayama Yoga Studio will be hosting free sessions. Musical entertainment will be provided by Judi Diamond from B103 Midwest Family Broadcasting, who will broadcasting from the event from 2:30 – 5 pm.

There is no entry fee for the public to attend Bike the Blocks. Vendors will be selling food and products for an additional cost. For more information about the event, check out our Facebook Event Page: or email

Bike the Blocks Deals

317 Studio and Gallery $3 off 16 x 20 canvases in Open Studio from 12-5pm
Bath and Body Fusion Free dream cream with $50+ purchase; spend $100+ get a $20 gift card. Luna Datura’s Curious Gifts 15% off entire purchase for the day
Minglewood Summer dress sidewalk sale – BOGOHO Sale – Buy one, get one Half off!
Rocktown Adventures 50% off all lifestyle apparel and 30% off Osprey Backpacks

Capital House Restaurant Bring in your bike helmet and receive 20% off and a free bottle of water
District Bar & Grill Live acoustic show from. 2-5pm outside; salads on special @ $6.99

Ground Floor Skateboards $20 off shoes *excluding clearance

Bike the Blocks Vendors

Thrive Café Rockford Bicycle Company
Food 4 Fuel Freeport Bicycle Company
Pranayama Yoga Studio United Way’s Rollin Strong
SwedishAmerican Team Fur Bandit
Rocktown Adventures I Bike Rockford
Kegel’s Bicycle Store River District Association