ROCKFORD, Illinois – This year marks the 4th Shop the Blocks season in downtown Rockford. The 2018 River District Association Board of Directors plans to usher in a new era for the popular retail promotion event.

Join us at 10 am, June 19, at Bath and Body Fusion, 324 E. State St., Rockford IL, for a press conference announcing the dates and themes of the summer Shop the Blocks series.

Shop the Blocks launched in 2015 through Rockford Community Partners as a joint venture between the River District Association and downtown businesses as a way to encourage people to enjoy sidewalk sales, alfresco dining and parklets on during the summer season.