ROCKFORD, IL March 2, 2018 – The River District Association announced today Andrea Cook
was unanimously voted onto the Board of Directors at a recent meeting. Cook’s two year term
begins immediately with the organization.
“Andrea brings so much marketing, public relations and event coordinating expertise to the
table, she will be invaluable to our team,” said Sean Muserallo, Board President of the River
District Association. “Not to mention she has a reputation of being kind around town and that's
the most important character we are looking for in our board.”
Cook is the Marketing & Communications Manager of the Rockford Area Convention and
Visitors Bureau. She becomes the twelfth member of the River District Association Board of
Directors with this vote. Cook will be assigned to work groups involving popular projects such
as Shop the Blocks.
“This is very exciting,” said Cook. “I look forward to working alongside the board members to
further promote the River District and our great region.”
The River District Association is also pleased to announce current board member Jarrod Hennis
was recently promoted to Information Technology Chair. Hennis is the co-owner of the
Rockford Art Deli in downtown.
“In the last two months, Jarrod has single-handedly brought our organization up to speed on
several fronts from our website to our wireless phone service,” said Muserallo. “Having
someone who is in touch with technological advances is crucial for a nonprofit such as ours.”
Hennis now becomes the sixth member of the organization to sit on the newly created
Leadership Council. He joins the chairs of Downtown Business Development, Commercial &
Residential Design, Government & Legal Affairs, Marketing and Special Events to help lead the
organization with the Board President.